ProAir

The ProAir Identity is for a New Zealand helicopter transportation service. Personal transfers direct from the Airport to your chosen destination. 

The DDB design team draws inspiration from the sleek and dynamic nature of helicopters, and the world of Airline identity the design conceptualised a minimalist yet powerful logo mark. The central motif revolves around the letter 'A', symbolising 'Air', cleverly stylised to resemble a section of helicopter blades.

In addition to the visually striking logo mark, a custom typeface was crafted to further reinforce the brand identity. The inclusion of the stylised 'A' within the typeface ensures a cohesive and harmonious visual language across all brand elements. Drawing inspiration from the world of high-end fashion brands, the choice of a monochromatic palette of black and white further accentuates the brand's sophistication and modern minimalism, resonating with the discerning tastes of its target audience.