Lotto - Did they win?

Many Lotto players put off checking their tickets to give themselves longer to imagine. So DDB Aotearoa launched a Lotto ad with a cliff hanger and an interactive web experience that reveals the ending.

As a lot of traffic came through social channels, we tailored the website to work with the gyro on mobile, for a fully immersive experience. The average user spent 15 minutes on the site, exploring the game and all the additional content.